Life insurance firm DeadHappy defends Harold Shipman advert
A life insurance firm has defended using serial killer Harold Shipman in an advert after it was labelled "beyond despicable" by other industry leaders.
DeadHappy used the image to promote its services with the tagline: "Life Insurance. Because you never know who your doctor might be."
The Leicester-based firm said it wanted to "make people stop and think".
The Advertising Standards Authority (ASA) watchdog said it was reviewing more than 50 complaints about the ad.
Shipman is estimated to have murdered up to 250 people during his time as a GP in Hyde, Greater Manchester.
