Online search to make up lost time with AI
Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence.
The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way.
"People are realizing how many times they use Google search, not to find a webpage, but to answer a question," said Stefan Sigg, Chief Product Officer at Germany-based Software AG.
Microsoft, long considered big tech's boring uncle, has jumped fearlessly and some say blindly into generative AI search with an update to Bing, the long struggling also-ran to Google.
Bing's bot, which was released worldwide after three months of testing, responds directly to a query instead of throwing out a pageful of links for the search user to wade and click through.
With a prompt, Bing will compare two products, brainstorm vacation plans or reassuringly help prepare a job interview, for example.
https://www.bangkokpost.com/tech/257167 ... me-with-ai
About time something challenged Google where most of the search page results are paid ads. I rarely use it these days.