What's really in a brand name?

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PeteC
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What's really in a brand name?

Post by PeteC »

You have to laugh! :thumb:

- Facebook's announcement that it is changing its name to Meta has caused quite the stir in Israel where the word sounds like the Hebrew word for "dead".

- When KFC arrived in China during the 80s, its motto "finger lickin' good" didn't exactly go down well with the locals.
The motto's translation in Mandarin was "eat your fingers off".

- Rolls-Royce changed the name of its Silver Mist car as mist translates as "excrement" in German.
The car was named Silver Shadow instead.

- Meanwhile when Nokia released its Lumia phone in 2011, it didn't exactly get the reaction it was expecting.
In Spanish, Lumia is a synonym for a prostitute.

- Honda however had a lucky escape. It almost named its new car the Fitta, which is a vulgar description for vagina in Swedish.

https://www.bbc.com/news/world-59090067
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Jimbob
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Re: What's really in a brand name?

Post by Jimbob »

And so it goes on: Mitsubishi used Pajero for their 4WD vehicles in some countries. In Spanish it directly translates to the rather derogatorily expressive ‘wanker’. So in Spanish speaking countries it is the Montero. I thought that Isuzu use of D-Max was a nod to the Thai phrase: 'Dee Mark'.
Is it?
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Re: What's really in a brand name?

Post by handdrummer »

In the US, Mexicans wouldn't buy Chevy Novas. No Va means No Go.
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Re: What's really in a brand name?

Post by HHTel »

I read today of an energy drink that is popular in the US.

LIQUID ICE!

Surely, that's just WATER.

Easy to google. It does exist. You can buy it on Amazon etc...

Of course it wouldn't have a high price if it was labelled - WATER.
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