Chelsea Football Club is delighted to announce Carabao as a new principal partner and our new official training wear partner from summer 2016.
This innovative relationship will allow Carabao, a leading energy drink company in Thailand, to expand its global presence and market share thanks to the huge exposure afforded by appearing on Chelsea’s training kit over the next three seasons.
The Carabao logo will feature on Chelsea players’ and staff adidas training kit from the 2016/17 season at our Cobham headquarters, at press conferences, on tours, as we travel and in the warm-up to friendly and competitive fixtures.
Carabao was founded in 2002 by Thai folk singer and celebrity Aed Carabao. The logo of a buffalo skull featuring a red bird is one of Thailand’s most recognisable commercial symbols, and over the next three years it will become even more familiar to our worldwide fanbase of more than 500 million people, appearing regularly across our market-leading digital and social media platforms where we have a following of more than 70 million.
Announcing the agreement, Christian Purslow, Chelsea FC managing director, said: ‘We are delighted to form a new partnership with Carabao which represents the first time a football club has welcomed a new partner as its training wear sponsor.
‘We are confident that adding Carabao to our family of global partners will, under Financial Fair Play rules, further enhance our competitiveness on the field while growing our popularity still further in Thailand where the club has always enjoyed incredible support. In return our global reach will help Carabao enter new markets and become synonymous with the Chelsea name.’
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